Atlanta Hawks Owner’s “Racist” Email Would Be Celebrated If It Were Reversed


This week everyone has been weighing in on the self-reported email from Atlanta Hawks owner Bruce Levenson that is being called racist, and which Levenson himself calls “inappropriate and offensive.” While many black media figures including Jason Whitlock and Kareem Abdul Jabar are coming out to say that Levenson’s is just business analysis they themselves have faced, whiny bloggers who are white or just culturally appropriating white guilt are writing essays explaining how his email was racist and penning tutorials on why this is a big racism deal (hint: they make money off of big racism deals).

I will go one further and say that not only was the email not racist, it is exactly what the left has purported for years – just in reverse. Black fans are over-represented at Hawks games compared to the Atlanta population at large. When you try to make the number of black people reflect the larger population, its diversity, but when you do the same with white people, its “racism.”

Take a look at the more “offensive” passages with the races reversed:

I have told them I want some black cheerleaders and while i don’t care what the color of the artist is, i want the music to be music familiar to a 40 year old black guy if that’s our season tixs demo. i have also balked when every fan picked out of crowd to shoot shots in some time out contest is white. I have even bitched that the kiss cam is too white.

Bitching about something being too white? Isn’t that Gawker media’s motto?

Gradually things have changed. My unscientific guess is that our crowd is 40 pct white now, still four to five times all other teams. And my further guess is that 40 pct still feels like 70 pet to some blacks at our games. Our bars are still overwhelmingly white.

This sounds almost exactly like a college professor screaming about the need for more diversity, doesn’t it?

 I never felt uncomfortable, but i think southern blacks simply were not comfortable being in an arena or at a bar where they were in the minority.

And isn’t the complaint that white people are over-represented in the Ferguson police force, and make black people uncomfortable, the justification for much of the recent riots?

The point is, when white people or men are over-represented in an area,  its racist or sexist not to make a huge effort to get minorities to be a part of that group – for no reason. Here, Levenson has a monetary incentive to more accurately reflect Atlanta’s demographics in his fan base, and its “racist” of him to do so. The only difference here is that Levenson is trying to increase the amount of white people to reflect demographics, instead of trying to decrease them. That, by definition, is what racism is.

Well, it’s not racist if you don’t scream about diversity and try to impose demographic quotas on everything from blood donation to who Seinfeld gets coffee with. But if you’re claiming there aren’t enough [insert non-white male in everything from late night hosts, emojis, Fox News anchors, models, FacebookTiffany’s and more – all in the last two months, then you’re probably a bit of a hypocrite when someone does the exact same thing you constantly advocate for in order to try and make money.

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